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Bachelor
PSMA is the face of POWER Product Group (PG).
Role is strategical for Power PG (direction/trends),
PSMA covers System Marketing for POWER PG
Driving strategic System architecture Projects for POWER
PSMA play as consultant for Business Divisions (BD) and Sales on Systems and application Clusters topics. It is one of VoC to Business Divisions, supporting Roadmap creation and NPI definition to the Business Divisions. It provides power market guidance to sales and BDs, highlighting trends and new technical requirements and emerging power architectures
Key responsibilities and requirements:
Members of PSMA should mix a combination 50-50% of business and technical marketing skills. Being System experts with business acumen.
The team is supposed to support all POWER products portfolio, across all Market Segments, which PSMA contributes to analyze in terms of SAM for Renesas, and trends which determine main changes in architectures and consequently power component BOMS.
PSMA analyze market competitors in power, with depth in their portfolio, benchmarking Renesas portfolio against, to highlight value proposition, but also Gaps in portfolio and roadmap.
PSMA will focus, in line to main priorities on area of main impact, in line to market dynamics.
This generates worldwide champions in PSMA for the area of focus, where the tandem of System Marketing and System Architects will work as a unum team of experts, to support the Application clusters when supporting both Sales and Business Divisions. Different members in different geographies (when feasible) will provide quasi 24 hours support to any region for the market segment of focus.
The team will generate collaterals to support the key application area with:
all the available Power Product portfolio
Market analysis / Customer base / End customer Products deep analysis
Competition analysis
Portfolio Gap analysis
System Block Diagrams
System Simulations
Eventual Demo-boards to be defined and realized to demonstrate the System architecture and establish the Renesas BOM to customers
This hardware will be realized with the support of third parties (IDH), and by the PSMA laboratory in Bangalore
Providing Power Roadmap feedback to all Product Lines, based on above
Explore power market megatrends, in the scope of suggesting a GO-TO-Market approach for Renesas, based on through analysis.
The PSMA team covers for Power Product Marketing global activities, like the following:
Generate monthly reporting on DIN progress versus targets, by market segments and Region
Participate to periodic opportunity reviews (funnel, DIN, revenue) with Sales and Product Lines (marketing and management), to reinforce the bond between the field and PG, leveraging the system knowledge, full power portfolio solution approach, to increase visibility into the customer opportunities, drive focus to key ones
Newsletter (internal)
Manages the organization and setup of Power events and Conferences, like APEC, PCIM.
Provides content for Power Marketing Campaigns, for editors’ articles, webcast and interviews.
Global PWR Communication content and campaigns to contribute to Renesas brand awareness in Power.
Bachelor’s degree in electrical engineering or related field, MBA is a plus
Proven track record of success in business development within the semiconductor industry, specifically in power products, with a minimum of 5-8 years experience in Power, in roles like semiconductors technical marketing, semi product definition, system design, system architecture, reference designs.
Strong understanding of power management semiconductor ICs, AC/DC, DC/DC converters, Battery Management, Si/WBG and trending power architectures and technologies
Experience working with Data Infrastructure system knowledge, with deep understanding of block diagrams with details of components parts, being able to generate those and populate with power parts to address the entire application
Excellent communication and presentation skills, with the ability to forge strong relationships with customers and partners.
Ability to drive results in a fast-paced, dynamic environment. Team building, open minded, business oriented, active listening, able to interface with customer and company stakeholders, self-initiative, self-motivating, prepared to continue changing, learning and growing.
Renesas is an embedded semiconductor solution provider driven by its Purpose ‘To Make Our Lives Easier.’ As the industry’s leading expert in embedded processing with unmatched quality and system-level know-how, we have evolved to provide scalable and comprehensive semiconductor solutions for automotive, industrial, infrastructure, and IoT industries based on the broadest product portfolio, including High Performance Computing, Embedded Processing, Analog & Connectivity, and Power.
With a diverse team of over 21,000 professionals in more than 30 countries, we continue to expand our boundaries to offer enhanced user experiences through digitalization and usher into a new era of innovation. We design and develop sustainable, power-efficient solutions today that help people and communities thrive tomorrow, ‘To Make Our Lives Easier.’
At Renesas, you can:
Launch and advance your careerin technical and business roles across four Product Groups and various corporate functions. You will have the opportunities to explore our hardware and software capabilities and try new things.
Make a real impactby developing innovative products and solutions to meet our global customers' evolving needs and help make people’s lives easier, safe and secure.
Maximize your performance and wellbeing in our flexible and inclusive work environment. Our people-first culture and global support system, including the remote work option and Employee Resource Groups, will help you excel from the first day.
Are you ready to own your success and make your mark?
Join Renesas. Let’s Shape the Futuretogether.
Renesas Electronics is an equal opportunity and affirmative action employer, committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex, race, religion, national origin, gender, gender identity, gender expression, age, sexual orientation, disabilities, military status, veteran status, or any other basis protected by law. For more information, please read our Diversity & Inclusion Statement.